I first came across the song “Royals” (first song above) a few days ago on an 8tracks mix and didn’t think too much of it, beyond that it was quite impressive compared to most of the stuff I’ve heard recently (I did put it on repeat a few times). Then today, I came across the song again and learned that the girl who sings it, Lorde (real name Ella Yelich-O’Connor), IS ONLY 16 YEARS OLD. That made me take a second look.
Lorde is a Kiwi (New Zealander) who was picked up by Universal Music at the age of 12 or 13 based on a video that someone apparently took of her singing at her school talent show. For the past 4 years, she’s been in development with them – they’ve provided her with vocal coaching and song writing trials with the hope that she’d one day release music under their label.
Well, so far it seems like it’s been a success for both sides. Lorde released her first EP, The Love Club, this March and her second EP, Tennis Court, this June. Both of the songs above, “Royals” and “Tennis Court” debuted at number 1 on the New Zealand charts. “Roayls” has picked up tons of attention in the States since it was released here earlier this month.
Although the music corporateness of Lorde’s whole story would normally be off-putting for me, the fact that she’s producing music that feels both genuine to herself and genuinely awesome, plus the fact that she seems mature beyond 16, makes it okay for me at least. It seems Universal was just successful at identifying a real talent early on, and Lorde’s opportunities have grown because of it.